At Clearwater, we pride ourselves on turning technical aspects into real-world results that go beyond the traditional search agency approach of simply focusing on keywords and organic search rankings.We prioritise the metrics that matter most – the growth and success of your business.
Our bespoke approach ensures that we align your business goals and objectives with our process, leading to exceptional organic performance, ultimately driving the online growth and success of your business online.
We firmly believe that digital success starts with a vision, a plan, and the commitment of a partner who can bring it to life.
We are fuelled by data and passion, and our SEO strategists and campaign specialists will partner with you to provide exceptional digital capability, campaign management, and performance.
Achieving top rankings on search engine results pages is only half the battle; the way you get there is equally crucial. That’s why having dedicated experts who comprehend your business needs and create custom campaigns can help you establish a remarkable reputation and enhance the visibility of your offerings. As a result, you can attract a steady flow of qualified traffic to your website.
As your business partner, we leverage our decades of experience to utilise all the tools at our disposal to optimise your digital presence and ensure that Google and Bing’s algorithms favour your website.
While being the top-ranked website is undoubtedly an accomplishment, it’s crucial to consider whether it truly benefits your business. Are people actually searching for the keywords you’re ranking for? Are your customers among them? If they are, are they clicking through and engaging with the content and user experience on your website?
At our company, we don’t just focus on ranking keywords. We develop comprehensive strategies that are tailored to achieving your specific business goals. Whether it’s building brand awareness in new markets or increasing monthly transactions, we work with you to create a plan that makes it happen.
Building brand awareness in new markets, improving monthly transactions – whatever the desire, we put the plan together to make it happen.
Our on and off-page focal points
Core SEO pillars
Content
Content is undoubtedly one of the most significant ranking factors for websites. When we say “content,” we are referring to various aspects such as quality, uniqueness, freshness, content depth, and the incorporation of target keywords. These elements play a crucial role in determining a website’s search engine ranking and are therefore a top priority for any SEO strategy.
Architecture
The term “architecture” in the context of website development refers to the way your website has been constructed. This encompasses a variety of performance factors such as speed, security (https), mobile responsiveness for smartphones and tablets, as well as URL structure. Additionally, it involves implementing best practices for redirects and canonicals to optimise the website’s structure and ensure it is user-friendly and easy to navigate.
Code
The code or language used to render web pages on web browsers also enables search engines to comprehend and evaluate various elements on a website such as titles, descriptions, structure, and headings. In essence, this code breathes life into web pages, making them functional and informative, while also providing critical information to search engines to help them understand the website’s content and organisation.
Trust
The level of “trust” associated with a website is a critical factor that influences its organic search performance. Several factors contribute to building this trust, including domain authority (including links and shares), user engagement, and the way website visitors interact with the site. Additionally, a website’s reputation, or its authority within its market or category, also plays a crucial role in establishing its level of trust and improving its search engine performance.
Links
In SEO terminology, a “link” refers to a hyperlink that connects one website to another. The objective is to obtain high-value links, particularly from reputable and trustworthy websites, which can contribute to building a website’s domain authority. Essentially, the more high-quality links a website has, the more likely it is to be seen as an authoritative source of information by search engines, resulting in improved search engine rankings.
User
This aspect of SEO involves analysing the location and geographic region of a user’s search. It also evaluates the user experience (UX) and how visitors interact with a website. User intent is a crucial element here, focusing on how well a web page aligns with the intent of search queries. Ultimately, providing a positive user experience and delivering content that aligns with user intent is essential for improving search engine rankings and driving targeted traffic to a website.
Local organic search
Did you know that 30% of all mobile searches contain a location query with 76% of users searching with their smart phones visiting a nearby business within a day? Local provides businesses with more than location based visibility. Platforms such as Google My Business allow businesses to build brand awareness, credibility and provide users with access to reviews and other critical business information via Google Maps. Don’t overlook the power of local search, the reach and the opportunities it can provide to grow your business online.
The brilliant Google My Business is a tool provided by Google to allow business owners to list their business online for free. These listings results are referred to as Google Maps. These are the results you will see for location based searches that typically appear at the top of the organic search results. Unfortunately, getting listed is only the start of the process, having your business appear for search terms is where all the work begins. Google Maps provides tailored results for users examining location of the search user to then provide business listings, location, reviews and directions. Our team will ensure that your listing and website is optimised to maximise your organic visibility, rankings and local SEO performance.
Our Work
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Recognising Excellence
At Clearwater Agency, we take pride in our unwavering commitment to achieving and maintaining the highest standards within our industry. Our dedicated team, consisting of Account Managers and Digital Marketing Specialists, has not only achieved top-tier status but has also earned acclaim on both national and international stages. This recognition goes beyond mere vanity; it stands as a testament to our dedication to excellence, a steadfast commitment to innovation, and our consistent track record of delivering exceptional results for each and every client.
Exceptional Expertise and Strategic Vision
What truly sets our specialists at Clearwater Agency apart is their unique blend of hands-on experience and forward-thinking strategic acumen. They possess an exceptional ability to grasp the broader context of every campaign while delving into the intricacies of execution and the strategic rationale behind each action. Their insights and analysis ensures that every action aligns seamlessly with our client’s overarching business objectives. Whether it entails leveraging the latest digital opportunities or meticulously crafting tailored strategies, we guarantee that our clients maintain a distinct competitive edge and continue to set industry benchmarks.
Cultivating Strong Partnerships
The foundation of successful digital marketing lies in cultivating robust and trusting partnerships. Our Account Managers prioritise gaining a deep understanding of our client’s specific needs, challenges, and aspirations. This approach fosters a harmonious partnership, culminating in campaigns that genuinely resonate and have a lasting impact. To us, our clients are more than just business connections; they are valued collaborators in our shared journey towards digital success.
Proactive and Adaptive Agility
In the ever-evolving landscape of digital marketing, a proactive approach is critical. Our specialists believe in and are committed to proactive engagement. They remain focused on identifying industry trends, changes, performance monitoring, and are always ready to identify emerging opportunities and market changes. This forward-thinking approach ensures that our clients not only stay ahead of industry developments. Coupled with our agile adaptability, we stand prepared to adjust strategies swiftly when necessary, striving for peak campaign performance at all times.
How it’s done
01
Discovery
Digital success begins with understanding your business and your journey. In discovery, we learn about your business goals, objectives and brand. We go beyond keywords and rankings by creating bespoke campaigns to deliver your digital goals. As your SEO agency, we benchmark your organic performance, identifying opportunities and core focus areas.
02
Strategy
We will benchmark your organic search performance, business goals, discuss your challenges and pain points and develop a strategy that aligns with your core objectives. We provide a roadmap, connecting the technical into real world, practical marketing campaigns to achieve your business goals & targets.
03
Fulfilment
During this stage, our organic search specialists team in Melbourne will implement & make technical changes on your website. These changes are typically changes under the hood (back end) that do not effect the design and user experience of your website. We focus on core ranking principles and follow best-practice on-site guidelines to improve organic search results.
04
Reporting
Core principles are testing, analysing, tracking and reporting. We continually track and measure expected organic results to determine if adjustments and changes are required. With this, we provide you with clear and concise campaign reporting to measure your marketing performance and ours.
Tech Expertise
Our Melbourne team’s knowledge spans wide across a diverse range of modern technologies, so no matter what you’ve deployed – we’ve got the knowhow to squeeze the most out of it.
Franchise:
We understand the unique challenges that come with optimising the online presence of franchise locations. Our team of experts specialise in creating effective strategies that increase visibility for each location, while also maintaining consistency with the overall brand.
From creating individual pages for each franchise location to building local citations and backlinks, our goal is to drive results for each location, ultimately boosting the success of the entire franchise.
eCommerce:
As an eCommerce business, it’s crucial to have a strong online presence. Our team at Clearwater specialises in optimising online stores to rank higher in search engine results pages (SERPs) for relevant keywords.
Our eCommerce strategies include an in-depth analysis of your website structure, meta tags, product descriptions and other on-page elements to ensure they are fully optimised for search engines. We also work on building quality backlinks to your site, increasing visibility and driving organic traffic to your store.
Local:
We understand the importance of optimising a business’s online presence for specific geographic locations to increase visibility in local search results.
Our team specialises in creating a strong local organic strategy, including creating a Google My Business listing, building local citations and optimising on-page elements for local keywords.
This can help your business show up in the map pack and drive more foot traffic to your store and location.
National:
A strong national strategy is essential for businesses looking to increase their visibility and reach a wider geographic area.
Our specialists are focused on building a comprehensive strategy that includes building backlinks from national websites, and optimising for national keywords.
We track and measure the progress of your campaign through detailed analytics and make adjustments as needed to ensure maximum effectiveness.
International:
Optimising a website for different languages and locations is crucial for businesses looking to expand their reach and increase visibility in international search results.
Our team specialises in creating a separate version of the website for each language, and using hreflang tags to indicate the language of a webpage.
We also conduct keyword research in different languages and optimise the site for international keywords.
Multilingual & Multi-location:
At Clearwater Agency, our team of SEO experts specialises in optimising a website for multiple languages to increase visibility in search results for different languages.
We create translated versions of the website, and optimise for multilingual keywords.
This can help businesses reach a wider audience and increase their visibility in international search results across multiple locations and countries.
Your SEO questions, answered
Millions of online users are entering queries into search engines like Google and Microsoft Bing every second to find the answers to their needs. SEO is the tactical strategies combined with modifications to your website in order to attract search engines to post your business higher on results pages.
The closer your website falls to the number one spot on a search engine, the more traffic it will receive. To do this, SEO ensures your online presence is relevant to your niche and packed with authority for algorithms to decide you are the most logical answer to a user’s query. This is an ongoing pursuit with a constant need for content refreshment and maintenance of technical elements, such as building referral links from other reputable industry sources.
When done right, a search campaign can thrust your website and landing pages in front of target audience right when they are looking for your offerings. Websites at the top of the first page of Google search pages have an average click-through rate of over 30%, which is 10 times higher than those in the tenth spot. A smart initial investment in the correct strategies can therefore complement various content marketing efforts, such as website content, articles, social media and more, to get your site ranked higher, generating a healthy stream of qualified traffic engaging with your business. This builds brand awareness, interest, consideration, and eventual conversions at an accelerated rate.
Does your business have a website? If the answer is yes, then you should be using SEO. There are varying degrees of investment you can make when creating strategies, but at least having some search component within your marketing strategy is crucial to obtain healthy traffic month to month and achieve online success. Regardless of your business size or industry, visitors to your websites that are organic (i.e. they did not come from paid advertising) stand to offer greater return on investment for businesses. The key is to develop a flexible, well-maintained campaign that works for you.
Clearwater Agency has a team of experienced SEO professionals who are well-versed in handling technical SEO issues. We conduct thorough website audits to identify any technical issues that may affect your website’s performance. Our experts address issues such as crawlability, site speed optimisation, URL structure, duplicate content, XML sitemap implementation, and proper tagging. By resolving these technical SEO issues, we ensure that your website is search engine-friendly, easily accessible, and optimised for improved rankings and user experience.
