We deliver market-leading Google Ads management & PPC campaigns Australia-wide. Get your strategy session from an award-winning strategist now:
We pride ourselves on our expertise in providing data-driven Google Ads management with a strong focus on the metrics that truly make a difference. We understand that every business is unique, and as such, we take a customized and tailored approach to our services. Our team of highly skilled PPC specialists is committed to working closely with you, understanding your specific business goals and objectives, and collaborating to craft a bespoke PPC solution that is perfectly aligned with your needs and aspirations.
Whether you’re aiming to drive eCommerce sales, expand your customer base, or achieve other specific objectives, our data-centric management service is designed to deliver exceptional results for your business.
Achieving targeted return on investment and margins requires a strategic mindset, meticulous research and analysis, and technical proficiency – all of which our team excels in. We leave no stone unturned in understanding your business landscape, conducting in-depth market research, analysing competitor strategies, and identifying key opportunities to drive your business forward. Through continuous monitoring, testing, and optimisation, we fine-tune your campaigns to maximise their effectiveness, ensuring that every dollar you invest generates the greatest possible return.
At Clearwater Agency, our Google Ads agency and dedicated PPC specialists in Melbourne measure success by one primary metric: the success and growth of your business.
Complex simplicity
We focus on the metrics that matter to your business and not vanity metrics such as impressions, clicks and ad positioning. We understand that the most important metric is that of the growth and success of your business. We drive highly transactional traffic, improve conversion rates on your landing pages, increase your customer engagement and focus on exceeding your target ROI.
As PPC marketing and advertising is one of the most measurable digital marketing channels, we utilise, various ad networks, ad types and platforms, focusing on your target audience along each stage of the customer journey. SEM (search engine marketing) provides effective short term results via immediate traffic, improved ROI and effective audience targeting and medium to long term results with measurable and trackable activity and performance.
PPC Options
Pay Per Click ad types
Search
Advertise your product or service in search engine results and local map listings. Target highly relevant and qualified keywords. Generate sales and leads with clear ROI and performance reporting.
Display
Advertise your business with banner ads across a huge network of websites. Target people based on their search history or websites they visit Promote new campaigns and create brand awareness in your target market.
Shopping
Advertise your products on the Google shopping network. Target people already searching for your product with rich & visual product ads. Drive ad clicks to your product pages & grow your ecommerce sales.
Remarketing
Show ads to people who have recently visited your website. Remarket to users who didn’t purchase or submit a lead and get them back to finish their conversion. Drive leads and sales by re-engaging customers in the decision marking stage.
Working with brands you know
Paving the path to purchase
We provide data-driven Google Ads management focused on the metrics that matter. Your business is unique and so is our approach. Our PPC specialists will work closely with you to determine your business goals and objectives to develop a bespoke PPC solution. Whether you need to increase your eCommerce sales or need to acquire new customers, our data-centric management service is tailored to your business. We are platform and channel agnostic, allowing us to create high performing PPC campaigns regardless of your media spend by utilising the most effective approach for your business and industry. Successful pay per click advertising requires a strategic approach, thorough research and analysis, and technical expertise and capability to achieve targeted ROI and margins.
Our Google Ads agency and PPC specialists in Melbourne measure our success by one simple metric, the success and growth of your business, treating every dollar we spend for you, as though it was our own.
Thorough Keyword Research:
We understand the vital role of effective keyword research in maximizing your visibility. Our experienced SEM team utilizes state-of-the-art tools and techniques to identify high-potential keywords that will propel your website to the top of search engine results. By targeting the right keywords, we ensure that your brand reaches the most relevant audience, exactly when they are searching.
Engaging Ad Copy:
Our copywriters excel at crafting compelling ad copy that captures attention and entices users to take action. With a deep understanding of your brand’s voice and your target audience’s preferences, we create ad copy that resonates and stands out from the competition. By using persuasive language, compelling calls-to-action, and highlighting your unique selling points, we ensure that your ads generate the desired click-through rates.
Precise Targeting for Maximum Impact:
We believe in the power of precision targeting to deliver your ads to the most receptive audience. Our SEM experts employ advanced targeting options to reach users based on demographics, locations, and interests. Through careful analysis of user behavior and data, we fine-tune your campaigns, minimising wasted ad spend and maximising conversions. Whether you’re targeting a specific geographic region or a niche market, our team possesses the expertise to optimise your campaigns for maximum impact.
Continuous Optimization for Optimal Performance:
SEM is an ongoing process that requires constant monitoring and optimisation. Our team at Clearwater Agency is committed to ensuring that your campaigns consistently perform at their best. Through data-driven strategies and meticulous analysis, we identify areas for improvement and make the necessary adjustments to enhance the performance of your campaigns. By continuously optimising your SEM efforts, we help you achieve the highest return on investment.
Seamless Integration with Your Digital Marketing Strategy:
We understand that the true power of SEM lies in its integration with other digital marketing channels. At Clearwater Agency, we collaborate closely with our SEO, social media, and content marketing teams to create a comprehensive and cohesive digital marketing strategy. By aligning your SEM efforts with your overall marketing goals, we amplify your brand’s visibility and drive qualified leads across multiple channels.
Transparent Reporting and Analytics:
Transparency and accountability are core values. That’s why we provide you with comprehensive reporting and analytics that offer valuable insights into the performance of your SEM campaigns. Our reports highlight key metrics, trends, and actionable recommendations, empowering you to make informed decisions. We also maintain open lines of communication, providing regular consultations to discuss campaign progress, address any concerns, and explore new growth opportunities.
Use our free tool to gain better visibility around your Return On Ad Spend (ROAS) and Cost Per Acquisition (CPA). These tools are incredibly helpful when defining what the benchmarks need to be for sustainable advertising.
Advertising tech stack
Our advertising specialist team’s knowledge spans wide across a diverse range of ad platforms, tools and reporting methods. Whether it’s new or classic – we’re all over it.
Comparing platforms
Google Ads management provides a suite of ad formats and targeting that can allow you to capitalise on customers searching for your product or service. Taking a strategic approach in how you build your ad campaign will guarantee you are getting the best ROI for each dollar spent.
What the stats say:
Formerly “Bing” Ads, there are many reasons to start incorporating Microsoft search advertising into your digital marketing strategy. It actually makes up 15% of total searches in Australia, has less competition and therefore a lower cost per click.
What the stats say:
Discover the power of Microsoft Ads for your business today.
Your questions answered
Where search engine optimisation (SEO) is the act of making your website rank higher on Google search engine results pages, Google ads are the paid alternative. Rather than adjusting various elements on your website, maintaining outreach and referral networks, and releasing constant content marketing, the Google Ads platforms allows you to create online ads with targeted keywords around your products and services and push them forward on a bidding system. This is known as pay-per-click (PPC), meaning when someone searches for a keyword and clicks on your ad, you then pay a specified amount. It is a far more direct method to getting your site link to the top of Google search engines.
Google Ads run like an auction system. You build an ad and enter the keywords you wish for it to be presented under once a user enters it into the search engine, and then allocate a bid you are willing to spend on that ad. Paired with your Quality Score and the relevance of your ad to your landing page and selected keywords, the search engine will then review whether you ‘win’ the auction. If so, you will pay an amount every time someone clicks on your ad from the search engine (known as pay-per-click or PPC).
The beauty behind Google Ads is that they are placed directly before searchers already with the intent to buy. Once the ad has been built it is ready for budgets to be placed behind it and set live. And you don’t need to have a certain timeframe behind your business in order to obtain a position on the results pages. This makes Google Ads a highly viable marketing tactic for any type of business, both new and established. With such speedy results, you can also use the platform to build fast insights for refinements in order to maximise ROI as quick as possible and begin scaling to new levels of success.
Google Ads can cost as little or as much as you would like – it really all depends on your goals. With the pay-per-click (PPC) structure, the amount you invest can fluctuate based on your available budget, the amount of traffic you are trying to generate, and the timeframe in which you are trying to generate them. This can be a fluid amount, and when you partner with a reputable agency to handle your Google Ads management, the area of focus will be creating and refining ads that convert the generated traffic at a higher volume, resulting in a greater return on investment. This can take a considerable amount of research, development, and testing, which is why management will also have a price attached to it, given the amount of work involved in operating campaigns to achieve your goals. If you try to save money on agencies offering less in management fees, you will receive less work on those campaigns, as well as a higher likelihood on tactics going against Google’s ad management guidelines, creating a poorer overall result from your investment.
